Sports and the Business World Essay - 1266 Words

Sports and the Business World nbsp;nbsp;nbsp;nbsp;nbsp;In the wide world of sports, teams will try and find a way to better market themselves in the nation to make more revenue. There are many ways to market your team but in the newer generation teams have been taking a different approach. Most teams will advertise there big sports star in trying to have people buy there gear, buy tickets, or simply support their team. But the most effective way to market your team is getting to the kids first. In advertising for a younger generation, you will tie the kids in more at an earlier age and hopefully will stay with the team throughout the years. nbsp;nbsp;nbsp;nbsp;nbsp;Reaching tomorrow’s fans, teams seek long-term benefits†¦show more content†¦As teams use youth marketing to make their organization grow, they must realize it’s important to know the most appropriate time to deliver certain messages. Marketers must understand that marketing to a seven year old must be different than marketing to a ten year old. For example, the NFL has been working in the past few months to sharpen their focus. They have really focused on the eleven to fourteen year old group. Statistics show that the time in the life cycle when kids are making decisions about participating in football and long-lasting decisions about sports consumption and viewership. nbsp;nbsp;nbsp;nbsp;nbsp;Many teams have decided that the best way to create interest among kids and teenagers is to market to their parents, using as a hook the sporting event as the ideal family outing. Team’s youth target the kids indirectly through their parents. Using print ads in regional editions of family and parenting magazines, are just some of the ways that Anaheim Angels Robert Alvarado, director of marketing and promotions uses to incorporate families. He also runs ads targeted at kids, including spots on the local Radio Disney affiliate that promote the team’s kid-friendly giveaways. In addition to those giveaways, the Angels have three main youth-focused in-stadium events: a kid’s opening day, held during the season’s first home stand but after the actual season opener; a Kids Run the Show day, in which childrenShow MoreRelatedWhy I Chose the Munich Business School738 Words   |  3 Pagesto be a student at Munich Business School the coming fall. In my leisure time, I enjoy reading books, playing sports, and taking the occasional piano lessons. When I started searching for colleges in Germany, I was fond of Munich Business School. I chose Munich Business School because it’s a leading university in Germany. It offers vast opportunities to gain knowledge and practical experience to work successfully in nearly any business field. 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